Sbarro - The Original New York Pizza Partners with Mike’s Hot Honey - [DEV] - Sbarro
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Sbarro – The Original New York Pizza Partners with Mike’s Hot Honey

Two words: Hot. Honey.

The perfect balance of sweetness and heat. The ultimate drizzler. New York style pizza’s perfect pair.

Need we say more?

You know Sbarro as the Original New York Pizza. The fold, eat, repeat. The hand-stretched dough topped with San Marzano-style tomato sauce, freshly shredded 100% Whole Milk Mozzarella, and all your absolute favorite toppings. The forget-about-the-napkins kind of slice that screams NYC. It’s no secret that we live and breathe pizza. And sometimes, we get the chance to elevate our timeless slices. And this brand new combo takes the cake…we mean…the pie!

The Case for Hot Honey

Okay, think about the last slice of pizza you ate.


Think about the combination of flavors – spicy pepperoni, 100% whole milk mozzarella cheese, and our signature San Marzano style sauce. Now imagine a light layer of sweetness and some extra heat that hits right at the end. The sweetness cuts through the richness of the cheese without toning it down. This is what it’s like to drizzle Mike’s Hot Honey on your Sbarro New York style slice. It’s magic.

Sbarro + Mike’s Hot Honey = <3

We’re thrilled to announce that you can now find Mike’s Hot Honey dip cups at Sbarro stores nationwide.

Paired with our Original Extra Large New York style slice, our stromboli, our breadsticks, even our cheesecake, Sbarro and Mike’s are a match made in…well, Brooklyn!

Mike’s Magic Discovery

Mike Kurtz first discovered the concept of Hot Honey in 2003. While studying Portuguese in Brazil, he came upon a life-changing pizzeria. They didn’t just serve regular ole’ jars of honey at each table, they served jars of honey with chili peppers mixed right in. When Mike tried drizzling this chili honey concoction on his pizza, his tastebuds exploded with flavor. That’s when everything changed for Mike. He spent months upon months testing, trying, infusing, searching for the most delicious recipe…until he finally found the one. Pure honey, chilies, and vinegar. That’s it. His genius and passion created a shelf-stable, all-natural product that never expires. He began bottling his recipe, and thus, Mike’s Hot Honey was born. Honestly, we’d kill to be part of the friend group who received an original jar of Mike’s Hot Honey for Christmas in 2004…

It’s No Surprise that Mike’s Business Took Off

In August of 2010, Mike’s pizza-fueled passion led him to an apprenticeship at a Brooklyn pizzeria. He brought in a bottle of his hot honey for the owner to try and they began drizzling it on pies at the pizzeria. Of course, customers fell in love with his hot honey. And by November, Mike was selling bottles of it!

By 2016, Mike had a complete brand, a Chef’s Bottle, and soon, his very own NYC holiday kiosk.

2019 brought Mike his own fried chicken concession stand inside the legendary Madison Square Garden.

In April of 2020, Mike’s Hot Honey quickly adapted to the state of affairs. To adhere to local social distancing guidelines, Mike launched the hot honey dip cup. Dip cups ensured that no one would have to forgo the magic of hot honey on pizza, even with delivery. Trust us, we know.

We Fell in Love with Mike’s Story

Mike’s story is New York to the core. It’s fueled by flavors, by passion! Just like Carmela and Gennaro Sbarro’s when they opened their first shop in 1956.

Carmela, Gennaro, and their three sons came to America from Naples, Italy right in the thick of the Italian-American food boom of the 1950s.

What started as an Italian salumeria quickly became the go-to shop for city shift workers looking for a fold eat repeat kind of slice. Carmela “Mama” Sbarro’s slices became so popular, the Sbarros opened another shop dedicated to pizza.

Now, Sbarro spreads the Italian love in over 300 restaurants across the United States alone.

We’re Passionate about Original New York Style Pizza and the Highest Quality Ingredients

At Sbarro, we specialize in pure Italian favorites.

For over 60 years, we’ve been hand-stretching dough, hand-shredding 100% whole milk mozzarella cheese, simmering from-scratch sauce with Italian San Marzano-style tomatoes.

Mama Sbarro’s legacy is our driving force. Her love for serving delicious, fresh, and authentic Italian food is at the core of everything we do.

We make pizza, stromboli, pasta, sides, salads, subs, homemade desserts. Our customers are our family. And we want to give them every opportunity to experience the most delicious version of our offerings.

That’s why we partnered with Mike’s Hot Honey. We found a condiment that met our standards of quality. We discovered an incredible flavor combination. And we had no choice but to add it to our menu so that we could share it with you.

So, How Should You Experience the Magic Partnership Between Mike’s Hot Honey and Sbarro?

The answer is simple. Order online, get delivery, and add a Mike’s Hot Honey dip cup to your order! Well, you’re going to want more than just one…

Mike’s Hot Honey pairs deliciously with virtually any item on our extensive menu.

Drizzle it on any kind of pizza to add depth of flavor. The original pairing on a pepperoni slice is a must-try. Dip your crust at the end for a crunchy-chewy-sweet-heat bite. And don’t you forget to fold that slice. It’ll create the perfect pocket for honey.

Alternate dipping your stromboli between our original marinara and Mike’s Hot Honey. Go ahead, close your eyes. Enjoy the moment.

Experience the sweet and punchy bite of hot honey and garlic-y breadsticks.

And you best not forget Mama’s cheesecake. That’s right, we said it. Cheesecake. Try it. You won’t be sorry.

Born in Brooklyn and Taking the Nation by Storm

From humble Brooklyn beginnings to a growing nationwide presence. Sbarro and Mike’s Hot Honey have partnered to create something amazing. We’re so thrilled to be able to share this partnership with our beloved customers.

See you at Sbarro!

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